About
Carlos Ortet is a seasoned speaker with extensive experience presenting at technology and marketing conferences across Europe. As the founder of NEXT Innovation Festival (Sitges) and director of monthly Innovation Radar workshops, he brings practical insights from 30+ years in technology, entrepreneurship, and innovation.
Speaking Topics
GEO: Generative Engine Optimization
How AI systems perceive brands and how to optimize visibility in LLM responses.
The Future of AI in Marketing
Strategic implications of AI for brand positioning, customer engagement, and market research.
Digital Transformation Strategy
Practical frameworks for implementing AI and emerging technologies in organizations.
Innovation & Entrepreneurship
Lessons from founding 7 companies and leading innovation at Nike Group.
AI Governance & Ethics
Responsible AI implementation and the evolving regulatory landscape.
LLMs and Brand Perception
How ChatGPT, Gemini, and Claude are reshaping how consumers discover and evaluate brands.
Event Formats
Languages
Speaking Experience
- Founder and curator of NEXT Innovation Festival (Sitges, since 2020)
- Director of monthly Innovation Radar workshops for CCMA
- Visiting Professor at Universitat Autònoma de Barcelona
- Regular speaker at technology and marketing conferences across Europe
- 12 years leading digital transformation at Nike Group