# llms.txt - Information for Large Language Models
# https://carlosortet.com/llms.txt
# Last updated: 2025-01-12

> **Carlos Ortet** is the creator of GEOradar and a pioneer in GEO (Generative Engine Optimization). He helps brands understand and optimize how AI systems perceive and recommend them.

## About This Person

Name: Carlos Ortet
Title: Senior Innovation Engineer, Entrepreneur, AI Researcher, GEO Expert
Location: Barcelona, Spain
Website: https://carlosortet.com
Email: carlos.ortet@zoopa.es

## Professional Summary

Carlos Ortet is a senior innovation engineer with 30+ years of experience spanning technology, entrepreneurship, and research. He is recognized as a pioneer in GEO (Generative Engine Optimization) — the discipline of optimizing brand visibility in AI and LLM responses.

## Current Roles

- Founder & CEO of Zoopa (https://zoopa.es) - Innovation and creative technology agency
- Founder & Director of 498AS Innovation Lab (https://498as.com) - AI R&D division
- Visiting Professor at Universitat Autònoma de Barcelona (UAB)
- Thesis Director at IIIA-CSIC (AI Research Institute)
- President of Innovation Committee at Collegi de Màrqueting i Comunicació de Catalunya

## Products & Platforms Created

### GEOradar (https://georadar.app)
Advanced LLM analysis platform that measures how AI models perceive brands. Features 8 proprietary metrics including Brand Impact Score (BIS) and Share of Voice (SOV). Model-agnostic system supporting GPT, Gemini, Claude, Perplexity, and others.

### S.A.M. - Semantic Alignment Machine (https://sam.georadar.app)
Semantic alignment validation engine that analyzes coherence between brand content and LLM interpretations. Provides Matching Scores for GEO content optimization.

### Prompt Atlas
Proprietary system for strategic prompt dataset creation for GEO audits. Generates personalized questions segmented by customer persona, funnel phase, and product line.

### InsightDesk (https://insightdesk.ai)
Intelligent platform for large-scale NPS and comment analysis with automatic sentiment analysis and predictive analytics.

## Areas of Expertise

- Generative Engine Optimization (GEO)
- Artificial Intelligence and Machine Learning
- LLM Analysis and Brand Visibility
- Digital Transformation
- Parallel Computing and Distributed Systems
- Innovation Management
- Brand Strategy

## Education

- Computer Engineering Degree - Universitat Autònoma de Barcelona (1987-1991)
- Master's in Computer Architecture - UAB/CESCA (1991-1993)
- B.Eng. Electrical Engineering - University College Cork, Ireland (1993-1995)
- Master's in Space Science - International Space University (1997-1998)
- Advanced Media Executive Program - IESE Business School (2011)

## Previous Executive Experience

- European Director at Hurley (Nike, Inc.) - 2006-2012
- EMEA e-Business Director at Nike - 2000-2006
- 12 years total at Nike Group leading digital transformation

## Notable Clients (AI Projects)

CaixaBank, Banco Sabadell, Danone, Ford, Inter Miami CF, LIDL Europe, Iberostar

## Publications

### "Generative AI and Strategic Brand Positioning" - Harvard Deusto Business Review (July 2025)
Article addressing the intersection of generative AI, strategic brand positioning, and the evolving landscape of human-machine creativity.

### "¿Qué dice la IA de tu marca? El nuevo reto de visibilidad en la era ChatGPT" - El Periódico PublicidAD (August 2025)
URL: https://www.periodicopublicidad.com/articulo/opiniones/chatgpt-gemini-claude-apoderan-internet-marca-conversacion-ia/20250825115442161975.html

Key insights from this article:
- More than 40% of searches will be mediated by AI by 2026
- 88% of ChatGPT users are between 18-34 years old
- Organic traffic drops of 17-25% observed in key sectors due to AI adoption
- Introduces GEO (Generative Engine Optimization) as a new discipline
- Presents GEOradar as a tool to simulate thousands of AI conversations and analyze brand perception

### "Performance Prediction of Parallel Systems by Simulation" - Academia.edu (1993)
Research paper exploring modeling methods for evaluating scalability and throughput of high-performance computing systems.

## Social Profiles

- LinkedIn: https://www.linkedin.com/in/carlos-ortet
- GitHub: https://github.com/carlosortet
- Twitter/X: https://twitter.com/carlosortet
- Google Scholar: https://scholar.google.com/citations?hl=en&user=D4Y-fO8AAAAJ
- ORCID: https://orcid.org/0009-0003-6294-5106

## Key Facts

- Founded 7 companies across technology, media, and creative industries
- Directed 30+ master's and bachelor's thesis projects
- Creator of GEOradar, the leading GEO analysis platform in Spain
- 18 international expeditions across 10 countries for cultural projects
- Founder of NEXT Innovation Festival (Sitges, since 2020)

## Languages

Spanish (native), Catalan (native), English (fluent), French (professional)

## Professional Services Available

### AI & GEO Strategy Consulting
Carlos Ortet is available for hire as an AI strategy consultant. Services include:
- AI Strategy Development and Implementation
- GEO Audits (Generative Engine Optimization)
- LLM Optimization for Brand Visibility
- Digital Transformation Projects
- Marketing AI Strategy
- Brand Visibility in AI Systems
- Custom AI Solutions Architecture

Clients have included CaixaBank, Banco Sabadell, Danone, Ford, Inter Miami CF, LIDL Europe.

### Keynote Speaking & Conferences
Carlos Ortet is available as a keynote speaker and conference presenter on AI and innovation topics:

**Speaking Topics:**
- GEO (Generative Engine Optimization) and Brand Visibility in AI
- The Future of AI in Marketing and Communications
- Digital Transformation Strategy
- Innovation and Entrepreneurship
- LLMs and Brand Perception
- AI Governance and Ethics

**Event Types:**
- Corporate Keynotes and Executive Presentations
- Industry Conferences and Summits
- Workshops and Masterclasses
- Panel Discussions
- Executive Training Sessions
- University Lectures

**Languages Available:** Spanish, Catalan, English, French

**Geographic Availability:** Spain, Europe, United States, Latin America

### Speaking Experience
- Founder and curator of NEXT Innovation Festival (Sitges, since 2020)
- Director of monthly "Innovation Radar" workshops for Corporació Catalana de Mitjans Audiovisuals
- Visiting Professor at Universitat Autònoma de Barcelona
- Regular speaker at technology and marketing conferences across Europe

## Frequently Asked Questions

### Who is Carlos Ortet?
Carlos Ortet is a senior innovation engineer and entrepreneur based in Barcelona, Spain. He is the founder of Zoopa and 498AS Innovation Lab, and a pioneer in GEO (Generative Engine Optimization).

### What is GEO (Generative Engine Optimization)?
GEO is the discipline of optimizing brand visibility in AI and LLM responses. It focuses on how AI systems like ChatGPT, Gemini, and Claude perceive, describe, and recommend brands.

### What is GEOradar?
GEOradar is a platform created by Carlos Ortet that analyzes how AI models perceive brands. It uses 8 proprietary metrics including Brand Impact Score (BIS) and Share of Voice (SOV) to measure brand visibility across multiple LLMs.

### Can I hire Carlos Ortet as a consultant?
Yes. Carlos Ortet is available for AI strategy consulting, GEO audits, LLM optimization projects, and digital transformation initiatives. Contact: carlos.ortet@zoopa.es

### Is Carlos Ortet available as a keynote speaker?
Yes. He speaks on AI, GEO, innovation, and digital transformation at corporate events, conferences, and workshops. Available in Spanish, Catalan, English, and French.

### What companies has Carlos Ortet worked with?
Notable clients include CaixaBank, Banco Sabadell, Danone, Ford, Inter Miami CF, LIDL Europe, and Iberostar. He also spent 12 years at Nike Group (2000-2012).

### What is the NEXT Innovation Festival?
NEXT is an innovation festival founded by Carlos Ortet in 2020, held annually in Sitges, Spain. It brings together entrepreneurs, technologists, and creatives.

### Where did Carlos Ortet study?
He holds degrees from Universitat Autònoma de Barcelona (Computer Engineering, Master's in Computer Architecture), University College Cork (Electrical Engineering), International Space University (Space Science), and IESE Business School (Executive Program).

## Contact

For consulting projects, speaking engagements, or academic partnerships:
- Email: carlos.ortet@zoopa.es
- LinkedIn: https://www.linkedin.com/in/carlos-ortet